Also upload a version to Vimeo and post to your blog and write a brief description of the final work to explain your concept and formal approach.

Last December a woman entered my apartment who looked exactly like my wife.

Pentagram’s  Life List begins with a book trailer which features the names all 117 of the bird species that Gentile mentions in the book, in order, in less than 45 seconds, starting with the Blackburnian Warbler that got Snetsinger hooked on birding in the first place. (Had we listed all of the birds Phoebe saw in her lifetime at the same pace, it would take 45 minutes.)

This is a book trailer for Douglas Coupland’s the Gum Thief designed by Crush, a Toronto studio that has an interesting portfolio of motion design work.

1. Deconstruct/Reconstruct – disassemble a  mechanical object (eg. a toaster, tape player, clock) and visually document its component parts through sketching, scanning, photography, etc. Using digital tools, reconstruct the components into a new form  or make a new object that performs a new task. (eg. toaster now a musical instrument, a robot, etc).
2. Information Work – a piece that serves to educate the audience about a particular topic or issue. Could be a social issue (urban environment, economic duress) or related technology and culture. (eg. surveillance, social media).
3. Project 10 DVD – Taking all the 10 projects from the class and build a interactive work in DVD format that includes: intro video and transitions; menus; highlight designers and project; packaging and branding
4. Film Festival Trailer – Choose an independent Toronto film festival (Images, Reel Asian, Inside/Out, Hot Docs) and produce a short promotional piece (or series) to generate interest to potential audiences
5. Book Trailer – pick a book have read (or will read) and develop a short piece that promotes the book for others (not retelling) in a way that encourages new readers.
6. Experimental -  integrate a series of smaller works that explore a particular perspective or methodology, both formally and conceptually. (eg. the loop, speed)
7. Any other idea for a time-based work that you may propose with approval from your instructor

Creative Brief
Each student will provide a creative that outlines the chosen project direction:

1. Title – possible name, working title
2. Overview – description of concept
3. Audience – who is the intended audience and how this will be considered in project?
4. Key Message – what do you want your audience to learn from your work?
5. Content Planning – what content you will include and how will it will be structured
6. Bibliography – relevant sources used in work
7. Visual/Conceptual References – images and ideas that inspire your concept
8. Technologies -  technologies used for any level of production. Strategy to learn/research new technologies
9. Schedule – see below
10. Deliverables – DVD, website packaging, etc. depending on project

Technologies
Depending on your above choices and ways or working, these projects could  be delivered as as a linear video and/or with interactive technologies.  Depending on level of interest, demos will be held in class with some of these production tools.

Schedule
Scheduling will be an essential part of the of the project planning. Each student will devise his/her own schedule to include the following:

1. pre-production – research,scripting, story boarding, equipment/technical planning
2. production – shooting, creating and capturing of content
3. post-production – editing, composting, titling
4. packaging and presentation

These headings are meant as a guide to individual scheduling that will be dictated by the nature of the project. Each student must develop and map out their schedule over the remaining weeks of the semester (last class day Thursday May 21). Each week should itemize the project goals and deliverables in order to manage the project.  the This detailed schedule will be posted to your blog and handed in as hard copy by Thursday April 9 (in design office box along with Ten Project final).

Deliverables
Since there will be potentially a wide range of project types, deliverables will be contingent on the student’s choice. These deliverables should be outlined in your creative brief.

Final Due Date : May 21

The due date for submission will be Thursday April 9 by 4:30 pm in the box inside the Design office across from Jane.

In this week’s class, we will be introducing Project 2 as next week is Good Friday (no class).  We talk about the details  to include project parameters and signed schedules.

Another way is to think about this project, might be designing  a process or a way of doing something. Artist programmers will build algorithms to capture input data, but the outcome is less determinable and sometimes breath-takingly random. So the design is not in the final product, but rather creating the process contraints. Like this work from Brendan Dawes:

This is a bit of a weird one from 2004 but it’s a scene from “The Conversation” were the brightness of the pixels controls the speed of the audio. So, darker scenes make the audio pitch very low whilst brighter scenes make the audio play more quickly

By taking a slight leap and applying this type of process oriented method to the project and the notion of ten, I might decide to walk home and divide my distance into increments of ten….ten steps, 10 breaths, 10 cracks in the sidewalks…scaling it up and down …thinking like powers of ten. This can become a guiding principle for image and sound sequencing.

Specifications
Approximately 1 minute in duration  with audio. Also include opening titling and closing credits with your name and appropriate references.

Submission
Output to DVD ready to present at the beginning of   week 5 class for in class screening.

Also upload a QT version to David’s dropbox. Remember to use the correct naming convention.

Also upload a version to Vimeo and post to your blog and write a brief description of the work to explain your concept and formal approach.

Initial Process
To begin with, create approximately 10 quick representations of 10 by  experimenting  with media types and visual forms. These should be a mix of physical and digital pieces. Must be a least one of each category, then repeat/expand upon existing ones.

1. simple geometric shapes – no colour, with colour
2. type -  no colour, with colour
3. photographic images – found/taken
4. found objects – naturally occurring/ human made
5. sound – not static

Project Schedule

Week 01 , Mar 6

• class intro; course description
• design journals
• project 1 intro; inspiration sources
• Powers of Ten
• AE overview
• work on p1- gather ideas

at home

• pre-production; finish 10 concepts
• storyboard integrated concepts x 2

Week 02 , Mar 13

• critique concepts and storyboards
• work on p1- production
• AE topics

at home

• production; capture sequences
• develop a video sketches

Week 03, Mar 20

• critique of video sketches
• post-production topics/techniques
• in class productiion

at home

• production
• post process to blog and vimeo

Week 04, Mar 27

• critique of video roughs
• post-production topics/techniques
• in class production

at home

• final production
• out video to DVD and QT format

Week 05, Apr 3

Project due for in class screening